Check out the MAX 2020 schedule


DIA
16

10:00 | MAX 2020 Business Roundtables

Content creators present audiovisual projects, such as feature films, series, TV shows, documentaries, reality shows, as well as catalog content, to industry players (representatives of TV channels, distributors, programmers, co-producers, investors and other agentes).


Each individual meeting lasts 20 minutes. As with other MAX 2020 activities, the rounds will be held virtually.

13:30 | MAX 2020 Business Roundtables

Content creators present audiovisual projects, such as feature films, series, TV shows, documentaries, reality shows, as well as catalog content, to industry players (representatives of TV channels, distributors, programmers, co-producers, investors and other agentes).


Each individual meeting lasts 20 minutes. As with other MAX 2020 activities, the rounds will be held virtually.


DIA
17

10:00 | MAX 2020 Opening

Minas Gerais Audiovisual Expo 2020 opening.

10:00 | MAX 2020 Business Roundtables

Content creators present audiovisual projects, such as feature films, series, TV shows, documentaries, reality shows, as well as catalog content, to industry players (representatives of TV channels, distributors, programmers, co-producers, investors and other agentes).


Each individual meeting lasts 20 minutes. As with other MAX 2020 activities, the rounds will be held virtually.

10:15 | Keynote | Showcase ViacomCBS: Brazilian productions

Owner of MTV, Comedy Central, Paramount and Nickelodeon, ViacomCBS has been expanding its presence in the Brazilian market. The December launch of Pluto TV, free OTT platform, bringing VidCon to São Paulo in 2021 and the performance of Viacom International Studios (responsible by the group's original productions) are some of the strategies announced by ViacomCBS. Discover the opportunities for Brazilian independent producers and what the company is looking to present to tomorrow's audience.

Mauricio Kotait, Senor Vice-President and General Manager for ViacomCBS Networks Americas Brasil

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11:05 | Dialogues | Paths for international co-productions

The panel discusses the impacts of ever-changing consumption habits on the creation of audiovisual content. What are the trends for narratives and business models, and how to position oneself in na increasingly global and competitive market?


Diego Ramirez Schrempp, Executive Producer - Dynamo
Moderator: Carolina Alckmin, Business Director and Executive Producer - Glaz Entretenimento

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14:00 | Keynote | Showcase: Netflix 2021

In Brazil since 2011, Netflix is the largest video streaming service in the world. Its original content is available to more than 195 million subscribers, across over 190 countries. The company is a crucial partner for Brazilian independent producers, stimulating the industry, disseminating national content and allowing, through co-productions, the creation of premium content with global reach. The panel presents Netflix’s vision for the Brazilian market, its dialogue with independent producers and the demand for fascinating content.


Maria Angela de Jesus, Director for Original Productions – Netflix

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14:35 | Panel | Content distribution in multiple windows

The quick expansion of VOD services, the resurgence of drive-in cinemas, the movements of large industry players and the growing presence of niche platforms. Transformations that widen possibilities for the Brazilian content. What opportunities do these multiple windows open for independent producers and what are the expectations for the susteinability of the media and entertainment industries?

Felipe Lopes, Director - Vitrine Filmes
Juliana Brito, Executive Director - Belas Artes Grupo
Julio Worcman, Founding Partner - tamanduá.tv.br
Paula Gomes, Co-founder - Olhar Distribuidora

Moderator: Cris Padiglione, Journalist – TelePadi

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15:55 | Dialogues | Regional content: local and educational T

The production of original content for educational and local stations broadens the presence of independent content on channels, with content that showcases local identitity, history, culture and diversity. The panel offers an overview of the production of local and educational content, incentives available for coproductions and ways for producers and channels to work together.

Beto Rodrigues, Managing Partner - Panda Filmes

Moderator: Fernando Lauterjung, Editor - Tela Viva News

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16:30 | Panel | Show Me the Fund

Created by Brazilian Content, Projeto Paradiso and Cinema do Brasil, Show Me the Fundi is the first mapping of investment funds focused on the Brazilian independent production. The survey is a result of intense efforts to boost the internationalization of the Brazilian audiovisual sector, by training professionals, granting scholarships, generating content and participating in film festivals and competitions and industry events.


Adriane Freitag, Executive Manager – Cinema do Brasil
Mary Morita, Executive Manager – Brazilian Content
Thiago Macêdo Correia, Executive Producer - Filmes de Plástico

Moderator: Fernando Lauterjung, Editor - Tela Viva News

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17:45 | Pitch | Fiction

Proponents of four fiction projects, selected by MAX, present their ideas to a panel of players.


Moderator: Clélia Bessa, Producer/Partner - Raccord Produções

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DIA
18

09:00 | MAX 2020 Business Roundtables

Content creators present audiovisual projects, such as feature films, series, TV shows, documentaries, reality shows, as well as catalog content, to industry players (representatives of TV channels, distributors, programmers, co-producers, investors and other agentes). 

Each individual meeting lasts 20 minutes. As with other MAX 2020 activities, the rounds will be held virtually.

10:15 | Keynote | Children’s content beyond the pandemic

The global quarantine is an unprecedented moment in history. Families are isolated, classes supended and parents have to juggle work, domestic activities and be more presente for their children. How will long-term social distancing influence family behaviors and values? What changes can be expected in the creation of content for children? Will parents’ perceptions of links between their children’s habits and the content they watch change the adults’ behaviors?

David Kleeman, Senior VP for Global Trends - DUBIT

Moderator: Artur Costa, screenwriter and game designer

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10:50 | Panel | Paths for fictional narratives

Works of fiction have the ability of presenting complex universes, intriguing narratives and of approaching important subjects in playful, yet not superficial ways, even in a whirlwind of global upheaval. Where do the new paths for fictional narratives lie? How to impact an audience always craving increasingly engrossing stories?

Carolina Kotscho, director and screenwriter - Loma Filmes
Gustavo Bragança, screenwriter
Helen Beltrame-Linné, screenwriter and script editor

Moderator: Ana Paula Sousa, journalist

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14:00 | Dialogues | New real: portraits of the contemporary world

The global quarantine is an unprecedented moment in history. Never before did humans feel so threatened and weakened. How can the pandemic provide a turning point for Humanity’s role, in a universal perspective?

 Ailton Krenak, environmentalist and writer

Moderator: Marco Altberg, director - Indiana Produções

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14:35 | Panel | Documentary, a record of world history

We are going through one of contemporaneity’s most prolific moments regarding facts and history. Vibrant changes in behavior, inclusion, diversity and new voices, as well as large shifts in society,the environment, and more. Such fertile ground is a canvas for documental masterpieces that portray and eternalize these milestones. What can be expected regarding new content and new languages in documentary making?

Alice Riff, director - Studio Riff
Pablo Guelli, director - Salamanca Filmes
Tali Yankelevich, director

Moderator: Cris Padiglione, journalist – TelePadi

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15:55 | Dialogues | Updates on the Brazilian Audiovisual Sector

An overview of the present political and economic moment for the audiovisual sector, including the main points which Brazilian independent producers should monitor. 

Samuel Possebon, Editorial Director - Teletime News

Moderator: Guilherme Fiuza, Managing Partner - Solo Filmes

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16:30 | Panel | Prospects for the audiovisual sector

An analysis of the current scenario of the Brazilian audiovisual industry. What are the main bottlenecks and the proposals to resume growth, increase our presence on screens, attract investments and increase susteinability.


Julia Nogueira, Producer - Camisa Listrada BH
Luis Carlos Barreto, Director - LC Barreto
Mauro Garcia, Executive President - BRAVI
Vânia Lima, Director - TêmDênde Produções

Moderator: Ana Paula Sousa, Journalist

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17:45 | Pitch | Documentary

Proponents of four documentary projects, selected by MAX, present their ideas to a panel of players.  

Moderator: Belisário Franca, General Director - Giros Filmes

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DIA
19

09:00 | MAX 2020 Business Roundtables

Content creators present audiovisual projects, such as feature films, series, TV shows, documentaries, reality shows, as well as catalog content, to industry players (representatives of TV channels, distributors, programmers, co-producers, investors and other agentes).

Each individual meeting lasts 20 minutes. As with other MAX 2020 activities, the rounds will be held virtually.

10:15 | Panel | Opportunities in China’s audiovisual market

With 1.4 billion inhabitants, China is the largest audiovisual market in the world. Over the past few years, the country has invested consistently in its audiovisual industry, generating contente for its more than 3,000 channels and 55,000 movie theaters.

The panel presents an overview of the Chinese market and its opportunities for coproductions, demand for content licensing, policies and investments for the attraction of new productions, as well as an update on the efforts by Brazil and China to stimulate business between both countries in the audiovisual arena.

Chen Xiaoling, Adjunct Consul General – China’s Consulate General
Mary Morita, Executive Manager - Brazilian Content
YanlanMu, Global Business Development Director - MangoTV

Moderator: Sérgio Rodrigo Reis, President - Empresa Mineira de Comunicação (EMC)

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11:35 | Dialogues | Reflections on technological innovation in the audiovisual sector

The expansion of 5G technology opens up new possibilities for the consumption of content and entertainment. More immersive resources, new IoT devices, intensive use of AI and higher image and sound quality are a few of the transformations expected with the arrival of 5G technology in Brazil over the next year. What can we expect from 5G and its impacts on cultural, information and entertainment businesses?

Carlos Fini, President e Director of Technology - SET and Grupo RBS
Daniela Souza, Senior VP - AD Digital

Moderator: Ana Paula Sousa, Journalist

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14:00 | Keynote | Diversity and inclusion

In an age when diversity is increasingly part of the global agenda, how are issues of culture, inclusion and representation approached in the audiovisual industry? What actions are under way and how can the sector fight racism and discrimination?

Deborah Williams, CEO - Creative Diversity Network

Moderator: Michelly Ribeiro - Plataforma Raio

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14:35 | Panel | Policies for inclusion and representation in the audiovisual industry

The audiovisual industry gives voice to different races, genders, classes. The panel discusses how policies geared towards education, inclusion and expanding representation in the sector can aid Brazil’s cultural and economic development, while also reducing the country’s profound inequalities.

Debora Ivanov, Founder - +Mulheres - Lideranças no Audiovisual Brasileiro
Luciana Bobadilha, Executive Director - Instituto Criar
Viviane Ferreira, President - APAN

Moderator: Cris Padiglione, Journalist – TelePadi

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15:55 | Dialogues | The Colombia Case

Colombia is a benchmark in public policy for the attraction of productions and investments in coproduction. By means of a wide spectrum of benefits, which include cash and tax rebates, laws to foster the sector, a well-organized film commission and assistance to international producers, the country attracts large productions by global players, generating business and jobs in the audiovisual industry. The panel examines the strategies used by Colombia to become an audiovisual hub, how Brazil can reach the same status and how Brazilian companies may benefit from filming there.

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16:30 | Panel | Audiovisual cities: strategies for the attraction of investments and productions

Audiovisual content can now reach increasingly global audiences. Filming locations become window displays, generating investments, tourism and jobs. In this context, which strategies are being deployed to create highly competitive and profitable environments, and therefore localities more and more attractive and open to audiovisual productions?

César Piva, Director - Polo Audiovisual Zona da Mata
Luiz Toledo, Director for Strategic Partnerships - Spcine
Yvette Marichal, General Director - Dirección General de Cine de la República Dominicana

Moderator: Fernando Lauterjung, Editor - Tela Viva News

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17:45 | Pitch | Children’s content

Proponents of four projects aimed at children, selected by MAX, present their ideas to a panel of players.  

Moderator: Aline Belli, Executive Producer - Belli Studio

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